Family Circle Magazine: Words of Wisdom
Social Media Design and Data Analysis
Tools Used: Adobe Creative Suite
Design Consistency and Flexibility
Prior to the magazine redesign, I developed a template system for our weekly "Wednesday Words of Wisdom" posts across, Pinterest, Facebook, and Instagram.
My solution of utilizing circles in different ways gave these posts consistency and cohesion, yet still provided enough flexibility for playfulness in color, type, and composition.
Understanding the Audience Through Data Analysis
The Family Circle Social Media audience engaged the most with long-time established figures such as Eleanor Roosevelt. Still, we experimented with quotes from various public figures, ranging from Cher to Barbara Corcoran as we tried to understand and shift our audience to millennial moms. See the GIFS I designed for additional examples of how our team experimented with new trends and content.
