Einsidler.com Website Redesign
Web Design, Copywriting, Launch, and Site Maintenance
Tools Used: Wordpress, CSS, Adobe Creative Suite, Google Analytics, Looker Studio
Improved User Experience
I gave the einsidler.com websiter a design overhaul which resulted in improved user experience, customer service, and communication.
Website Before
Website After
Areas for Improvement that Were Addressed with the Redesign
Refreshed copy and page layout for improved user experience.
Parallax style scrolling through pages with clearer distinction between posts and pages.
Streamlined contact page with top-level information.
Home page functions more as a sales page and company overview.
Updated photography selection (a more modern, friendly, and humanistic approach to photo)
Simplified navigation menu
Pronounced “Payment” button in the navigation bar
Easy to read copy and typography
mobile-friendly and responsive web navigation
Incorporation or updated company branding for more current look and feel.
Added Website Features
Blog with Posts containing industry-specifc tags and categories
Frequently Asked Questions
Added Pages (Sales Department, Resident Resources, Forms & Documents, etc.)
Newsletter Subscription Landing Page