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Einsidler.com Website Redesign
Web Design, Copywriting, Launch, and Site Maintenance
Tools Used: Wordpress, CSS, Adobe Creative Suite, Google Analytics, Looker Studio
Website Before
The Challenge
The website needed a full overhaul, ranging from new copy and images to a web-responsive design.
The Process
Audit the current site
Establish and identify which pages should be kept, added, or removed
Determine areas for growth and new marketing opportunities
Research website themes that would best promote the new site
Write new copy and develop creative direction for the website and rebrand.
Website After
The Outcome
I gave the einsidler.com website a design overhaul, which resulted in improved user experience, customer service, and communication.
Added Website Features
Blog with Posts containing industry-specific tags and categories
Frequently Asked Questions
Added Pages (Sales Department, Resident Resources, Forms & Documents, etc.)
Newsletter Subscription Landing Page
Areas of Improvement
Refreshed copy and page layout for improved user experience.
Parallax-style scrolling through pages with clearer distinction between posts and pages.
Streamlined contact page with top-level information.
The home page functions more as a sales page and company overview.
Updated photography selection
Simplified navigation menu
Pronounced “Payment” button in the navigation bar
Easy-to-read copy and typography
mobile-friendly and responsive web navigation
Incorporation of updated company branding for a more current look and feel.
